If there is one thing NYC loves it is fro-yo—the healthy way of course.
Today marks the 25th anniversary of Tasti D-Lite, the New York based company known for its signature frozen dessert, and they are celebrating in style with 25 cent cones and cups. I stopped by their anniversary party because who can resist a light, refreshing bite from Tasti D-Lite?
What started in an Upper East Side kitchen has now turned into a frozen treat hot spot and a major part of New York City life. In fact it is such a touch stone that Mayor Mike Bloomberg named September 7, 2012 Tasti D-Lite day—clearly he is a fan. The anniversary is such a big deal that they had members of a local police department color guard in their Columbus Circle store and a Tasti D-Lite employee there to sing the national anthem to kick off the party. Apparently Tasti is a much bigger fixture in the NYC streets than I thought with all the ceremonial hooplah.
Tasti D-Lite made an appearance in the NYC classic Sex in the City and also had a showing on The Apprentice both of which fueled the obsession of a healthy alternative to ice cream and coined millions of people true Tasti fans.
So what’s the fascination with the tasty and delightful dessert? Their focus to provide a healthy choice for dessert. The Tasti menu has over 100 flavors, many of which are less than 70 calories, made with natural ingredients. It’s a sweet treat without the guilt. With fall fast approaching you better believe I will be taking advantage of the low calorie pumpkin pie flavor! In honor of their anniversary they released a birthday cake flavor that you can nosh on through the end of September. Although we talked to the VP of Manufacturing Dave Neely (he gets to taste test Tasti creations as his job!) and he said that his favorite flavor is vanilla because you have to have a good base, so if you are into classic ice cream flavors vanilla is the top choice.
Their stellar passion for the customers pushes them over the edge. With health as a major focal point to their brand, they support many health-focused foundations one of which is Go4theGoal, a foundation that helps children affected by cancer. During the event they announced their partnership with the pediatric cancer foundation and pledged to help raise $25,000 by presenting a check with $2,500 to kick start the donation process. Clearly Tasti D-Lite is much more than a place to grab a cool treat!
Happy Anniversary Tasti!
Who is craving some light ice cream now?
[…] birthday celebration at Tasti’s Columbus Circle store with my friend and fellow blogger Talia of Bite Size Wellness, and boy, was it a celebration! Four members of the color guard from the Fairfield police […]